UX Research and Analysis
Global listening

Description
User research to identify their readiness and wiliness to adopt the new “Global listening” digital solution from Cambridge assessment.

Role(s) Played
Conduct Interview with users and help to draft the questionnaire survey sent out to customer.

Activities porformed
Identify user journey maps and create personas. Presenting the findings to stake holder.

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Employer information

Workplace Location
Cambridge University Press & Assessment

Service & division
Global Listening
Changing the way you receive recorded material for some listening exams. You download audio files using our new service, Global Listening, instead of using CDs. You access Global Listening

Team structure
Design and research team.
Other Related work(s)
Global Listening

Design Studio & Idiation

Global Listening

Prototype & Usability test