Description
User research to identify their readiness and wiliness to adopt the new “Global listening” digital solution from Cambridge assessment.
Role(s) Played
Conduct Interview with users and help to draft the questionnaire survey sent out to customer.
Activities porformed
Identify user journey maps and create personas. Presenting the findings to stake holder.
Workplace Location
Cambridge University Press & Assessment
Service & division
Global Listening
Changing the way you receive recorded material for some listening exams. You download audio files using our new service, Global Listening, instead of using CDs. You access Global Listening
Team structure
Design and research team.