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Lead UX · Product Design · AI Integration

Designing
human-centred
experiences

Motivated UX specialist with a robust background in UI and web application design. I deliver optimized, attractive, and human-centred digital solutions — from AI-powered interfaces and AR/VR concepts to responsive web platforms and design systems. Proven track record across banking, enterprise software, media, and e-commerce.

18+
Years experience
5+
Years at UBS
20+
Clients & projects
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Professional Skills

Research
UX Research & Analysis
User interviews, surveys, personas, competitor analysis, empathy mapping, usability testing, and stakeholder workshops.
Architecture
Information Architecture
User journey maps, flows, system diagrams, experience maps — using Lucidchart, Miro, Mural, and Figma.
Design
UCD Wireframing
Low-to-high fidelity wireframes using Adobe Suite, Sketch, and Figma. Human-centred design methodology throughout.
Prototype
Interactive Prototyping
Click-through and interactive prototypes with Axure RP, UXPin, Adobe XD, and Figma for stakeholder validation.
Testing
Usability Testing & CRO
Remote usability sessions via Whereby/Zoom. A/B testing with Google Optimize and Convert.com to improve conversion.
Dev
Frontend Development
Responsive, mobile-first HTML5, CSS3, Bootstrap 5, and JavaScript. Multi-platform across Windows, Mac, Android, iOS.
AI/AR
Emerging Tech: AI & AR/VR
OpenAI/GPT chat integration, conversational UX, Meta Oculus VR, Microsoft HoloLens AR, and humanoid robot (Pepper) UX.
Agile
Agile & Leadership
JIRA, Azure DevOps, Trello, Monday, Smartsheet. Facilitative leadership, stakeholder presentation, and mentoring.
Figma Axure RP Adobe XD Sketch UXPin Miro Mural Lucidchart Photoshop Illustrator After Effects HTML5 / CSS3 JavaScript / jQuery Bootstrap 5 Convert.com Google Optimize JIRA Azure DevOps Abstract Balsamiq

Work Experience

Jan 2021 → Present
UBS
Current
Lead UX Designer / Product Designer
SAS Achievements at UBS
I led all UX initiatives and designs for the My Hub product suite, including its External as well as Internal employee portal, Desktop internal web app, and Mobile app.
My Hub External portal
  • Leading UX Research and Design of My Hub External portal interface.
  • Enhancing features and brainstorming on innovation.
  • Delivering system diagram, wireframe, experience user map and user flow.
  • Presenting result to stakeholders, facilitating workshop and gathering feedback.
  • UI integration of the external employee portal using CSS, HTML 5 and java script library.

My hub Mobile
  • Conducting UX Analysis and Design of the mobile app's features.
  • Liaising with product owner and Stakeholders.
  • Redesign of the entire mobile app interface.

My Hub Lite
  • UX Analysis and Design of the internal self-service Login assistance panel.
  • Feature enhancement and product design.
  • UX Redesign and UI implementation of its new UCD interface.

My Hub Internal
  • Features analysis and research for "My Tech" key component of the Internal portal
  • UX ideation, Personas Workshop, User flows, and click-through wireframe to support My tech project

Gen AI Achievements at UBS
I’ve implemented/applied UX processes and designed the OpenAI chat response feature for My Hub search. Feature research and AI integration into Pepper the UBS humanoid robot.
My Hub GPT and its prompt generator
  • UX research to determine the optimal integration of the AI search chat format into My Hub traditional Azure keyword search.
  • Establish the conversational flow to enhance My Hub GPT users prompt assistance.
  • Facilitating brainstorming sessions to determine the best approach for having both search engines and AI chat format sharing the same page or text field without competing.
  • UX analysis with features research around users AI chat and search history.
  • UX design with experience user map, user flow, wireframes and click-through prototype.
  • Presenting result to stakeholders, gather feedback and organize incremental changes.

Pepper and Albot UBS humanoid robot
  • Features research on Pepper to determine its possibility and its technical limits.
  • UX Ideation around chat GPT integration into Pepper.
  • UX analysis for Voice-to-text and text-to-speech features.
  • Overseeing GPT integration and Voice control development.
  • Presenting Albot the AI robot at UBS London Tech Conference.

R / VR Achievements at UBS
I have performed UX/product research, analysis, and designed potential usable conceptual features for UBS on Meta Oculus and Microsoft HoloLens VR and AR goggles.
Meta Oculus
  • Ideation on new cyber securing training.
  • Research on the possibility of connecting VR goggles to Pepper our humanoid robot.
  • Modelling 3D elements of UBS Virtual branch.

Microsoft HoloLens
  • Research and ideation of interactive 3D AR financial chart and graph.
  • Build, gather, and collect all UBS 3D location assets.
  • Convert, optimize and prepare UBS 3D assets buildings for HoloLens libraries.

Gen AI AR/VR Design Systems Figma Stakeholder Mgmt
Jul 2020 → Oct 2020
Ernst & Young
Senior UX Consultant (Contract)
After conducting UX research to highlight existing issues, I presented the analysis to the team and stakeholders. I also initiated brainstorming sessions and supported the implementation of UX designs and interactions throughout the sprint process.
  • Reviewing and analysing the assessment report flow for the “CPA” project.
  • Animating workshop with BA and product owner to highlighted potential issues
  • Creating experience story maps, journey maps and user flows.
  • Conducting brainstorming sessions.
  • Designing wire frames.
  • Building a mid-fidelity prototype.
UX Research Prototyping Workshop Facilitation Work samples
Jan 2020 → Feb 2020
Cambridge Assessment
Senior UX Designer (Contract)
I performed user research and analysis of their digital recording (CD) users to gather requirements and identify their readiness and willingness to adopt the new “Global listening” digital solution from Cambridge assessment.
  • User's research and analysis for their “Global listening” project.
  • Brainstorming, ideation session, defining and establishing best possible solution
  • Building experience user maps, system diagram, empathy map and user flows,
  • Creating wireframes and presenting solutions.
  • Building a mid-fidelity click-through prototype.
  • Conducting usability tests.
UX Research Usability Testing Work samples
Jan 2019 → Nov 2019
Microsoft
Senior UX Designer (Contract)
Conduct user research on key industries for the knowledge base application LM, emphasizing process standards and usage of LM entities. Analyse the benefits of a knowledge base AI system for corporations and ideate potential features.
  • Users and features research for the Enterprise Knowledge project.
  • Producing system diagram, experience user map and user flow.
  • Building Entity relationship model and diagram for relational database.
  • Creating static and click through low fidelity wireframes.
  • Building high fidelity prototype of the knowledge base hub.
  • Designing “Enterprise Knowledge” hub UI.
  • Research and expose the finding to key managers.
  • Liaising with Stakeholders, and Developers weekly to report on progress.
  • Present, explain, discuss, and adjust all deliverables throughout the process.
UX Research Hi-Fi Prototype UI Design Work samples
Jul 2018 → Oct 2018
Fuel3D
Senior UX Designer (Contract)
I led ideation workshops with team members on the BioVolume platform to facilitate 3D surface scans and tumour growth analyses. Outlining UX research and communicating UX resolution to stakeholders and product owners.
  • Analysing and outlining, clients and partners user’s experience reports.
  • Research and optimisation plan of BioVolume application.
  • Advocate Ideation workshop, with other team members.
  • Producing user flows, experience maps, wireframes and prototypes.
  • Reporting, showcasing and debating UX solutions with stakeholders.
  • Implementation and monitoring of the technical standards and design system.
  • Designing and implementation of BioVolume online design system.
Design System Ideation Workshops Healthcare UX Work samples
Dec 2017 → Jul 2018
BoilerJuice
Senior UX Designer (Contract)
Assessing the Boilerjuice web platform, identifying areas for improvement, and proposing UX strategies and processes to enhance customer conversion rates. Improving the user experience of the entire platform.
  • Producing flows, wireframes and prototypes for BoilerJuice new product.
  • Working on the UX and UI of BoilerJuice current website.
  • Research and optimisation of BoilerJuice website payment process.
  • Setting up all AB tests trough Convert.com and Google Optimize.
  • Analysing, summarising and presenting results to stakeholders.
  • Implementation of tests founding into functional user centric design.
  • Enhancements the strategies to increase customer conversion rates.
CRO A/B Testing Convert.com Work samples
Aug 2016 → Oct 2017
Lumesse
UX Manager
Conducting competitor research to identify and analyze common pain points of multi-location career sites, and defining feature criteria and requirements for integration into Lumesse's multi-location templates and plugins
  • Developing new human centric designs and concepts of I-Grasp application.
  • Communicate through mock-ups and wireframes with product owners and stakeholders.
  • Liaising with the product architect to insures scalability of the I-Grasp new UX features.
  • Manage UX/UI design workflow sent to developer's team thought Jira tracking software.
  • I-GRasp Clients analysis that helped the business to plane its strategy and prioritised the development of I-Grasp new features.
  • Collaborate effectively with products managers, Strategic alliances directors to reshape, develop and delivered Lumesse Marketplace platform.
UX Management JIRA Workflow SAAS Platform Work samples
Jul 2015 → Jun 2016
Kantar / WPP
UX Manager
UConducting ideation and research for the company's new product (MySurvey) , detailing new concepts and proposing optimal approaches for upcoming projects. Providing mentorship and coaching to junior designers to support their progression plans..
  • Research and competitor analysis work.
  • Ideation and UX research to improvement MySurvey ‘s new feature.
  • Producing all UX deliverables including journey maps, mind map, user flows, personas.
  • Responsible of UI/UX design and development for MySurvey new portal.
  • Responsible for templating, optimising and coordinating the implementation of all survey emails invites across their global organisation.
  • CRM process implementation and documentation.
  • Producing all wireframes and building all click-through prototypes of the MySurvey website pages.
  • Research and competitor analysis work.
UX Management Mentoring Global CRM Work samples
May 2012 → Jun 2015
Digital Ventures
Senior UX/UI Designer & Developer
Responsible for UI/UX design and CSS3/HTML5 development of Vivastreet — including homepages, PPC pages, mobile web apps, and native iOS/Android assets.
  • Responsible for UI/UX design and CSS3/HTML5 of Vivastreet product, homepages, PPC and Marketing pages.
  • Responsible for UI/UX esign and development all mobile homepages web application, websites and native IOS, Android assets.
  • Visual concepts, Wireframes and detailed mock-ups with clickable prototypes
  • Responsible of AB testing with Google experiment MVC AB testing implementation.
  • FAQ integration and the templating of third-party FAQ CMS solution (eptica.com)
  • Coordinated and sourced marketing identity materials for social media needs.
Frontend Dev Mobile UX A/B Testing Work samples
2007 → 2012
Earlier Roles
Designer / Developer / Head of Graphics
OCADO (Frontend), Willis Global Insurance (Flash), Article10 Television (3D/Motion), Peppercorn, Rainmaker Advertising, Jiinee Design Studio, ASOS (3D/Flash), Blueprint TV (Head of Graphics), David Game College (Teacher: Flash, 3D Max, Video Editing).
3D Modelling Motion Graphics Flash/AS2 Teaching

Education

2002
CCNA Cisco Academy Diploma
David Game Technical College, London
2000
Business Management Certificate
DHP Southern Ltd
1996
Brevet Technical Superior Industrial Product Design & Conception (BTEC / HND)
Lycee Dorian, Paris France
1994
Baccalauréat Professionnel Industrial Product Definitions (BTEC)
Lycee Professional, Paris France